Softsoap Logo

Softsoap logoSoftsoap Logo PNG

Softsoap is a leading brand in the liquid hand soap market, known for its range of scented and moisturizing soaps. The brand is owned by Colgate-Palmolive, a multinational consumer products company that acquired Softsoap in 1987. Softsoap revolutionized the soap industry with its introduction of liquid hand soap in a pump dispenser, providing a convenient and hygienic alternative to traditional bar soaps. The brand operates primarily in North America, with a strong presence in the United States and Canada. Softsoap products are widely available in supermarkets, drugstores, and online retailers, making them easily accessible to consumers. The brand continues to innovate by introducing new fragrances and formulations that cater to various skin types and preferences. Softsoap’s commitment to quality and customer satisfaction has helped it maintain a loyal customer base and a prominent position in the market.

Meaning and history

Softsoap Logo history

Softsoap was founded by Robert R. Taylor in 1980. Taylor was an entrepreneur who recognized the potential for a liquid soap product that offered a more sanitary alternative to traditional bar soaps. He developed a formula for liquid hand soap and introduced it to the market in a pump dispenser, which was a revolutionary concept at the time. This innovation quickly gained popularity, and Softsoap became a household name.

In the early 1980s, Taylor strategically invested in enough pump dispensers to prevent competitors from entering the market with a similar product, giving Softsoap a significant competitive advantage. This move paid off, as the brand rapidly grew in popularity and market share. In 1987, Colgate-Palmolive, a global leader in consumer products, acquired Softsoap, allowing the brand to benefit from Colgate-Palmolive’s extensive distribution network and marketing expertise.

Under the ownership of Colgate-Palmolive, Softsoap continued to innovate and expand its product line. The brand introduced a variety of fragrances and formulations, including antibacterial soaps, moisturizing soaps, and specialty products designed for sensitive skin. These innovations helped Softsoap maintain its position as a market leader in the liquid hand soap category. The brand also invested in marketing campaigns that emphasized the convenience and hygiene benefits of liquid soap, further solidifying its reputation among consumers.

Today, Softsoap remains one of the most recognizable and trusted names in the hand soap market. The brand’s commitment to quality and innovation has earned it numerous awards and accolades over the years. Softsoap products are now available in many countries around the world, thanks to Colgate-Palmolive’s global reach. Despite increased competition in the liquid hand soap market, Softsoap continues to thrive by staying true to its core values of convenience, hygiene, and customer satisfaction. The brand’s ability to adapt to changing consumer preferences and market trends has ensured its continued success and relevance in the industry.

Section 3: What is Softsoap?
Softsoap is a brand of liquid hand soap that offers a convenient and hygienic alternative to traditional bar soaps. Owned by Colgate-Palmolive, it was founded by Robert R. Taylor in 1980. Known for its innovative pump dispenser, Softsoap provides a range of scented and moisturizing soaps, catering to various skin types and preferences.


Softsoap Logo-1980

The word “Softsoap” in a serif type is placed inside a dark blue rectangle. You can also see an explanatory tagline “Hand Soap” below.


Softsoap Logo-1996

The type is replaced by a sans serif one, while the lettering “Hand Soap” is replaced by a white horizontal bar. The blue grows lighter.


Softsoap Logo

The type and the color have been slightly updated. The white bar has been replaced by the word “brand.” Two of the angles of the rectangle have been rounded.

On the current logo, the color is darker than on the 2008 one.

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