Slack Logo

Slack logoSlack Logo PNG

Slack is a proprietary business communication platform, which was created with the aim of “changing the way people work and communicate” and helping workers to boost their productivity. It can be described as a freemium product. The company Slack Technologies, which is behind this project, was founded in 2009 in Vancouver, British Columbia, Canada.

Meaning and history

Slack Logo history

The update of the Slack logo that took place in 2019 attracted some bad publicity in spite of the fact that it was carried out by the highly regarded Pentagram agency led by well-known graphic designer Michael Beirut. Slack founder and CEO Stewart Butterfield and the in-house design and brand team also took an active part in the project.

2013 – 2019

Slack Logo 2013

The most memorable part of the earliest logo was the hashtag (octothorpe) sign, which combined rather watered-down shades of yellow, green, blue, and red. Next to it, there was the name of the brand in an austere lowercase sans. The wordmark also seemed slightly watered-down – like when you’re trying to make black using the watercolors and instead are always getting dark gray.

2019 – present

Slack logo

To begin with, the iconic hashtag was replaced by a more intricate combination of shorter bars and small drops (or “a speech bubble and lozenge,” as the Pentagram agency explained). What made it similar to the hashtag shape was that it could also be broken down into four symmetrical parts, each of a different color.
One of the most obvious updates concerned the palette. The watercolor yellow, green, blue, and red of the previous logo were replaced by bold and vivid, more straightforward shades. The dark gray of the wordmark became black, which also resulted in a more pronounced contrast.
The redesign turned out to be quite controversial. According to the Pentagram agency, which was responsible for the project, their aim was to “capture… the simplicity and ease of use” of the product, while also making the design appropriate for the use “in different scales and contexts.” Also, some people suggested that the new brand identity could be part of the company’s preparation for the forthcoming IPO.
At first glance, the new Slack logo seems to meet these criteria. Why was it criticized?
The worst reason was that the negative space inside the logo formed a whimsical swastika, something noticed by many users. Also, some sources noted it resembled logos of some medical groups and even Google Photos.
On balance, we can’t but mention that when it comes to minimalist logotypes (and modern logos made for large companies should meet this criterion), many of them are based on a limited number of geometric shapes and patterns. Certain similarities are unavoidable. So, when someone wants to pick holes, they will be able to do it without the need to spend much time or effort.

Colors and font

The original emblem included as many as eleven colors, which made it look muddled under certain circumstances. The palette of the following version was reduced to only four. This resulted in a more practical, wholesome design.
The type in the Slack logo was also slightly updated becoming simpler. It is most obvious in the case of the “a,” which adopted a more streamlined shape.

What is Slack
Slack has gained popularity as a cloud-based set of proprietary collaboration tools. It was created by US software company Slack Technologies and released in 2013. The range of IRC-style features offered by the product ranges from chat channels to private groups to direct messaging.