Shoebacca Logo PNG
Shoebacca is an American online retailer of shoes and clothing for the whole family. The company was established in 2002 in Texas and offers a wide selection of branded products with free delivery across the United States. The e-store is considered to be one of the market leaders nationwide.
Meaning and history
Shoebacca is an American online store that offers a large selection of shoes for men, women, and children. Founded in 2002, Shoebacca has been one of the leaders of the American online shopping market for more than twenty years.
Among the manufacturers represented in the assortment of Shoebacca are such popular brands as Adidas, ASICS, Converse, DC shoes, Keds, Lacoste, Michelin, New Balance, Nike, Oakley, Puma, Saucony, Timberland and many others. The total number of manufacturers exceeds a thousand, and such a number can boast not all online stores.
The history of Shoebacca began in the early 2000s with an eBay auction, where the founders of the store acted as intermediaries in the sale of goods. After several years of successful sales on eBay, the online store website was launched in 2008. It didn’t take long for the platform to break into the market leaders.
Currently, the main trading activity is the retail sale of shoes. In addition to shoes, Shoebacca offers all kinds of accessories, as well as women’s, men’s, and children’s clothing.
The online store pays a lot of attention to its customers and fights for their loyalty, so, for example, an interesting feature of Shoebacca is the presence of a guaranteed price program, which means that if after purchasing Shoebacca you find exactly the same product on another site cheaper, the administration of the store will not only return you the difference in cost but also add 10% of this amount.
2002 – 2008
The very first Shoebacca logo, designed in 2002, was composed of white lettering with an emblem written across a gradient red banner with dark dramatic hues. The uppercase inscription was executed in a cool progressive typeface with interesting details and unique shapes of the letters, which were supported by a sharp yet elegant and minimalistic emblem made of two thick wavy strokes.
2008 – 2016
The redesign of 2008 has significantly changed the style of the Shoebacca visual identity and now the badge features a strict and stable uppercase wordmark in a sleek geometric sans-serif typeface, written in medium-thick black bars against a plain white background. The only bright element of the logo was the capital “E”, written in a mirrored position, in scarlet red.
2016 – Today
The visual identity of the fashion retailer is minimalist and modern. The logo of the company is composed of a wordmark with an instantly recognizable emblem, which was designed based on the previous version of the online platform’s logotype.
The e-commerce business has found it’s signature symbol years ago and kept it after the latest redesign. The previous version was composed of a black inscription with the red mirrored letter “E” in it. And the current logo uses this red “E” as an emblem.
The mirrored letter is placed inside a thin red rectangle, which is open on its left part, having two small spaces and forming a short red vertical line.
The wordmark uses a traditional “E” now and is written in black. The traditional red black and white color combination represents the online retailer at its best, showing its professionalism, authority, and power.
The clean lines and right colors make the logo of the e-commerce platform timeless and elegant. It is a great representation of a modern progressive colony with traditional values of loyalty, comfort, and design.
Font
The current Shoebacca wordmark is executed in a light sans-serif typeface, which is close to Rhomus font with neat and clear lines and perfectly balanced geometric shapes. It looks fresh and contemporary, evoking a sense of stability and harmony.
The previous logotype was executed in a bolder and simpler typeface, which is Quinoa Text SC Bold, a traditional font, reflecting seriousness and strength.
Review
Shoebacca started as a sneakers retail platform and grew into one of the American leading e-commerce platforms with a wide range of footwear, clothing, and accessories.
Hundreds of items for men, women, and maids are available to browse by category or by brand, which is very convenient, as the company has goods from almost all the most famous labels of sports and activewear labels at affordable prices.
Another category of the e-commerce platform’s catalog is Clearance, where you can shop for the previous collections with up to 90% discount.
The company offers a free nationwide delivery service along with a one year window for exchanges and returns. Another feature of the American sportswear retailer is that they guarantee the lowest price in the region.
