Shimano Logo

Shimano Logo pngShimano Logo PNG

For most of its history, the logo of the Japanese brand Shimano has featured the name of the company, either with or without an emblem.

Meaning and history

Shimano, Inc. is a Japanese manufacturer of cycling components, fishing tackle, and rowing equipment. The history of the company can be traced back to 1921. In 2019, Shimano sales constituted from 70 to 80% of the world’s bicycle component market by value.


The old Shimano logo featured an elegant script imitating handwriting. The first letter was capitalized, all the glyphs were connected with each other as if the wordmark had been written by hand. What made the design look unusual was that the shape of all the glyphs was based on the rectangle, which is unusual for handwriting.

Logo Shimano


The emblem went through a complete overhaul. Not only the type was changed but also a pictorial emblem appeared.

The font was now a much better legible one. Each of the glyphs stood separately, and there was enough breathing space between them. The type looked distinctive enough due to its low horizontal bars on the “H” and “A,” as well as the shape of other glyphs, which was based on the rectangle with rounded corners.

The emblem, which was placed to the left, featured an ellipse decorated with symmetrical white swooshes.

Shimano Logo

Current logo

The emblem eventually disappeared leaving the wordmark alone. The shape of the glyphs remained the same as in the previous Shimano logo. There has been some playing around with the shade of blue: the company has been experimenting with darker and lighter hues.