Shedd Aquarium Logo

Shedd Aquarium Logo
Shedd Aquarium is one of the world’s largest indoor aquariums. It first opened its doors in 1930 in Chicago. Today the aquariums host more than 2 million visitors a year and have an exposition of over 230 thousand animals.

Meaning and history

Logo Shedd Aquarium


The Shedd Aquarium visual identity is based on color and shapes. The logo is composed of a wordmark with an emblem above it.
The wordmark is built in two levels with the “Shedd” part enlarged and executed in a sans-serif typeface with simple and elegant lines. The “Aquarium” inscription, placed in the bottom of the logo, is executed in all capital letters with the use of the same font.
symbol Shedd Aquarium
The wordmark is colored deep blue, which is accompanied by a brighter shade of the emblem. The Shedd Aquarium emblem is a solid turquoise-blue circle with a white curve, resembling a wave.
It is a simple yet very strong and modern visual identity, which fully represents the organization’s profile. The two different shades of blue evoke a sense of reliability and safety, celebrating our planet, its nature, and the sea.