Serta Logo

Serta logoSerta Logo PNG

Serta is the largest mattress brand in the USA. Owned by Serta-Simmons, it was founded in 1931 in Illinois under the name Sleeper by 13 mattress manufacturers. The company is famous for its ”Counting Sheep” advertising campaign which was created in 2000.

Meaning and history

Serta Logo history

1931 – 1970s

Serta Logo 1931

The original logo depicts a black square with an incomplete white oval inside it. Inside the oval, they’ve put the company’s name written in red, italic letters.


Serta Logo 2000s
The 2000s logo was exactly the same as logo they adopted in the 70s, except with a motto ‘we make the world’s best mattresses’ said in blue, serif letters right beneath the main emblem.

1970s – Today

Serta logo

The Serta logo is a wordmark framed in an open circle and a corresponding to the company’s profile tagline “ We make the world’s best mattress”

The brand’s logo is very bright due to the use of yellow color, which gives a feeling of happiness, warmth and relaxation – a perfect associative series to mattresses and sleep. The yellow color in the Serta logo is used to highlight the deep blue typeface.

One of the classic color combination – blue and yellow – works as an eye-catcher, while both of the colors separately resemble of comfortable sleep and positive emotions.

The Serta logo is contemporary and attention-grabbing, which enhances the products on-shelf presence.