Seattle Kraken Logo

Seattle Kraken Logo

Seattle Kraken is the name of an American professional hockey club, which was established in 2021 in Washington. The club was formed as an expansion of the Seattle franchise, which was approved in 2018 by the National Hockey League. Owned by David Bonderman, Jerry Bruckheimer, and Tod Leiwke, the club is managed by Ron Francis.

Meaning and history

Seattle Kraken Logo history

Gas it is a newborn club, Seattle Kraken doesn’t have a rich and long visual identity history, but both of its logos — primary and secondary ones — are extremely stylish and memorable.

The primary version of the Seattle Kraken emblem featured a stylized letter “S” which has its contours sleek and sharp. The letter has a dangerous and aggressive look due to the red “eye” placed in its upper part, and a spiked dark line coming through its body. These two features make the letter look like a true Kraken, and show the character and mood of the team, which was established with only one aim — to win.

Seattle Kraken Logo-2018

The secondary version of the Seattle Kraken visual identity is a three-dimensional anchor in dark blue with some gradient shades. The anchor has its angles pointed and thin, which adds a sense of power and determination to the club’s overall image.

 

The two versions of the logo can often be seen together — when the Kraken “S” is intertwined with the anchor, and in this case, the red eye of the emblem looks brighter and even more aggressive.

Seattle Kraken Logo

The text part of the hockey club’s visual identity is composed of an enlarged bold “Kraken” in all capitals, but the “N”, with an arched “Seattle” part, placed above it and written in a strict and clean sans-serif.

Font and color

The Seattle Kraken inscription uses two completely different types — a modern geometric sans-serif for the “Seattle”, with widened and strong capitals, and a sleek and sharp custom typeface for “Kraken”, with voluminous letters and a bit of a gothic mood.

Seattle Kraken Font

The upper, arched line of the logo is executed in a custom font, which is close to Buncken Tech Sans font, but with the angles rounded and some cuts diagonal. As for the main, “Kraken”, part, is uses a designer type, which has a slight resemblance to such fonts as Cattedrale and Ravenholm, but with most lines modified.

As for the color palette of the Seattle Kraken visual identity, it is based on two shades of blue and their gradients. The lighter tone is in between sky-blue and turquoise, while the darker one in calm and velvet, almost black. The only bright detail of the emblem is red-eye.

The combination of blue and red colors stands for the passion and professional approach of a strong, confident, and brutal team, which knows exactly its possibilities and has big yet real ambitions.