Schulthess is a Swiss brand of washing machine manufacturer. It was founded in the 1840s and released its first washing machine only in the 1960s. Today Schulthess is one of the European leaders of the industry.
Meaning and history
The Schulthess logo is light, balanced and stylish. The bold masculine typeface of the wordmark with its straight clean lines is accompanied by elegant emblem.
The emblem is a two-colored circle, symbolizing the brand’s most famous product — Schulthess washing machine. The calm blue and green color palette of the emblem is perfectly balanced with the strict black color of the nameplate.
The Schulthess logo is an example of simple and effective design, reflecting authentic Swiss quality and traditions in everything the company does. It is concrete and vivid, celebrating innovations and future without leaving its heritage behind.