Schofferhofer Logo PNG
Schofferhofer is one of Germany’s leading beer brands, launched in 1978 and brewed in Bavarian tradition using wheat malt. The brand is a part of Radeberger Gruppe.
Meaning and history
Schöfferhofer is a German beer brand founded in 1809 in Frankfurt am Main. The brewery is named after Peter Schoffer, whose estate near Mainz Cathedral was called “Peter Schoffer Manor” or Schöfferhof (Schöfferhofer).
The brewery in Mainz was the first brewery outside Belgium, which is the home of Weissbier, to brew wheat beer. The company still maintains the same beer style and continues to develop within it.
Today the Schöfferhofer brewery, which is part of the large German Radeberger group, besides classic wheat beer (light, dark, and non-alcoholic) produces original beer cocktails with fruit flavors (grapefruit, pomegranate, lemon, Indian fig, fig) with low alcohol percentage. One of Schofferhofer’s most popular products is the grapefruit wheat beer, which was introduced to the market in 2007 and has since become a real hit.
Schöfferhofer is a quality brand that produces beer in a variety of flavors and is popular all over the world for its unusual balanced and delicate flavor with fruity notes. The company staked on differentiating itself from its competitors precisely because of the contents of the bottle, and this bet was won.
By the way, Peter Schoffer was the creator of Europe’s first typeface for book printing, and an associate of Johannes Gutenberg. The Schöfferhofer label still bears Schoffer’s portrait and seal.
19?? – Today
Schöfferhofer is named for the former house of Peter Schöffer in which a brewery was founded. His portrait is the Schofferhofer logo now.
In addition to the portrait on a gold background, the Schofferhofer logo contains an elegant gothic-style wordmark, executed in black.
Schofferhofer beer is famous due to variety of interesting tastes – orange, grapefruit and even pomegranate infused beer. The illustration on the package guides the audiences to find out which flavor the beer is.
The brand design and packaging presents the combination of tradition and new age by using simple shapes, inspired by German contemporary style and the Bauhaus.
The use of color comes from the German flag—black, red, and yellow, as well as colors associated with the Bauhaus movement.
