Scandinavian Airlines System Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Scandinavian Airlines System Logo
The flag carrier of Denmark, Norway, and Sweden, Scandinavian Airlines System was founded in 1946. The company is best known under the name of SAS, which is the abbreviation of its full name.

Meaning and history

Scandinavian Airlines System Logo history


The Scandinavian Airlines System logo has a totally utilitarian style. There is nothing but the name of the company. Moreover, even the company’s name is given it its short, not full version.
This approach works pretty well (the SAS logo remains recognizable) as the company is large and well-known.
In spite of its simplicity, the design features symbolic details. The italics create dynamism, while the blue background reminds the sky.