Singapore Airlines Logo

Singapore Airlines Logo
While the history of Singapore Airlines is rather long – it was founded in 1972 – the logo has not changed much.

Meaning and history

Singapore Airlines Logo history

1972

The original Singapore Airlines logo showcased a stylized bird. To be precise, there was only the upper half of the bird. You could see its wings lifted up. The lettering “Singapore Airlines” in an italicized sans could be seen below.

1987

The overall structure of the logo has remained unchanged. Both the elements have been refined, though. It is especially obvious in the case of the typeface, which is unique and distinctive, yet still legible.
The palette is now comprised of gold (for the bird) and dark blue (for the wordmark).