Boeing Logo

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boeing logo
Boeing is an aerospace corporation, which was established in 1916 in the United States. The company design and manufactures commercial and military airplanes and rockets, distributing them across the globe. The corporation, named after its founder, William Boeing, is headquartered in Chicago.

Meaning and history

Boeing Logo history


The visual identity of the famous aerospace company has gone through four redesigns during its history. There were detailed pictures, Art Deco symbols, and modern logotypes, the company has tried different styles, but all of them reflected power and speed.

1920 — 1930

The original logo of the company was designed in the 1920s and was composed of three different badges. The first one was a detailed image of the bird, flying to the East, with an arrow above it, where the wordmark was located. It was a symbol of speed and freedom.
The second badge from this period depicted two stylized wings, elongated up, with two loops in the middle. It looked like a luxury car badge, symbolizing quality and style.
The third emblem for Boeing was composed of a wordmark with two white wings in a black outline, spread to both sides from the center. It was a minimalist logo, which fully reflected the company’s purpose and profile.

1930 — 1940

The redesign of 1939 brought a new shape and style to the visual identity of the aircraft’s manufacturer. A totem with two wings on its top part was built around a vertically set wordmark with the letter “G” extended, creating a pedestal.
It was an elegant and remarkable logo, which became recognizable fast enough and stayed with the company for another ten years.

1940 — 1960

The completely different visual identity concept was launched in 1940. The logotype was executed in a script typeface and placed diagonally, with the star replacing the dot above the letter “I”. It was a minimalist yet elegant emblem, reflecting progress, movement, and value of style and design.
The inscription became an inevitable part of the company’s visual identity and stayed for twenty years, representing a powerful and influential manufacturer.

1960 — 1997

The second version of the logotype, created in 1960, featured a strong and confident inscription in all capital letters, executed in a slightly italicized sans-serif font with thick masculine letters, boasting sleek modern lines. This logotype is still in use today, complemented by the iconic emblem.
It was modified several times during this period and was accompanied by digit codes of the planes, such as Boeing-747.
As for the color palette, the company used monochrome for printed versions and blue for placing on the planes.

1997 — Today

In 1997 Boeing merged with McDonnell Douglas company and the logo was redesigned, combining visual identities of both companies. The strong logotype adopted an elegant and unique emblem, a circle with a stylized wing on its right and a ring around it.
The current logo is executed in a blue and gray color palette, where the blue is used for the lettering and gray for the emblem, the combination of colors perfectly reflects the company’s essence and nature, symbolizing air, speed, and safety.

Symbol

boeing symbol
In 1997, Boeing merged with McDonnell Douglas, its competitor, whose symbol – a sphere with a ring around it – was added to the Boeing logo. The new design belongs to Rick Eiber, a celebrated American graphic designer. Now the Boeing logo combines the sphere and the company name, which is written in the modern Stratotype typerface. The letters are colored in bright blue to symbolize sky. The logo itself expresses the company’s determination to reach new heights, excellence, and bright future.

Font

The iconic logotype in all capital letters is executed in a custom italicized sans-serif typeface, which is probably based on Tipemite Oblique or House Sans Italic Heavy fonts.
The inscription looks powerful and is ideally balanced, reflecting strength and free spirit, and evoking a sense of reliability, safety, and stability.