Lufthansa Logo

Lufthansa Logo
Deutsche Lufthansa AG is the EU’s largest airline by fleet size, which exceeds 270 aircraft. The number of destinations in Germany is around 20, while the number of international destinations reaches 200. In 1997 the airline became one of the founding members of Star Alliance.

Meaning and history

Lufthansa Logo history

Interestingly enough, the Lufthansa symbol is older than the company itself. In fact, it is 35 years older. The image depicting a bird (interpreted as a crane) in flight was designed in 1918 by Otto Firle, a German architect and artist. It is one of his most well-known works, along with. He also designed not less than 30 buildings, including Nordstern-Versicherung at the Fehrbelliner Platz in Berlin.
The crane logo was first used in the uniform of the first German airline, Deutsche Luft-Reederei, which started its work at the beginning of 1919. Seven years later the emblem was taken by Deutsche Luft Hansa, a new airline, which was created as a result of merger of Luftverkehr AG and Deutscher Aero Lloyd.
deutsche lufthansa logo
The name “Lufthansa” originates from the words “Hansa” (meaning “guild” in Lating) and “Luft” (meaning “aerial” in German). According to other sources, the origin of “Hansa” is the word meaning “swan” in Hindi.

Luftag acquires symbol and name

Lufthansa symbol
The Deutsche Luft Hansa company was liquidated in 1951, but its name and emblem were bought three years later by a German airline, Luftag (Aktiengesellschaft für Luftverkehrsbedarf), created in 1953. So, in 1954 Luftag was rebranded as Lufthansa to emphasize that it is continuing the tradition of a German main airline, although it actually wasn’t its legal successor.


Lufthansa Emblem
The Lufthansa logo features a bird in flight. The bird is believed to be a crane, which is quite logical, taking into consideration the bird’s long neck. Next to the encircled bird, there’s the name of the company, given in a minimalistic, legible type.


Font Lufthansa Logo
The Lufthansa wordmark features a simple sans-serif type. The name of the company is capitalized, and every character looks exactly as it should. Although some may claim that as a result of this the logo doesn’t look unique or doesn’t leave a lasting impression, yet it is instantly recognizable.


Color Lufthansa Logo
The combination of dark blue and a saturated shade of yellow is the core of the Lufthansa emblem. In some versions of the emblem white is also used. This is the color in which the “Nonstop you” inscription is given.