Sand Logo

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Sand Logo
Sand is a Danish fashion house with a passion for Italian textiles and tailor-made details. The company specializes in menswear.

Meaning and history

Sand Logo


In spite of its seeming simplicity, the Sand logo has an elegant and unique touch. While in a typical fashion logo, all the letters are either capitalized or lowercase, here, the initial and the final letters are capitalized, while the two letters in the middle are lowercase. This not only looks unusual but also adds a sort of symmetry.
The serif type has a refined feel due to the elegant serifs and varying width of the lines and curves.