Salesforce Logo

1 Star2 Stars3 Stars4 Stars5 Stars

Salesforce Logo logotype is based on a metaphor: the cloud symbolizes the cloud architecture on which theservice is built.

Meaning and history

Salesforce Logo history

The old Salesforce logo consisted of the name of the company inside a cloud. The cloud looked almost real due to the 3D effect. Inside, the cloud was light blue and white. The middle was white, but the closer to the borders, the more intense the color of the background grew.

Current symbol

Salesforce symbol
As the result of the 2014 logo update, the 3D effect disappeared. Gone is the gradient effect. Now, the cloud is given in a pronounced shade of blue. The lettering inside is white. Instead of a serif font, a sharper sans serif typeface is used.

No Software emblem

Salesforce emblem
The “No Software” emblem was designed by CEO Marc Benioff as part of the company marketing campaign. Although it has never attained the status of the official logo, it did appear in advertising.


Font Salesforce Logo
The typeface dominating the Salesforce logo looks very much likeAller Regular, while the letter “f” is taken from theItalicized version of the same font. The sans serif font family Allerwas developed by Dalton Maag.


Color Salesforce Logo
Blue and white seem a perfect choice for the emblem, as these are the colors of the sky and the clouds.