Saks Fifth Avenue Logo PNG
Saks Fifth Avenue is the name of one of the world’s most well-known shopping centers, which is located in New York. Originally named after its founder, Andrew Saks, the first luxury department store was opened in 1867 in Washington and moved to New York only in the middle of the 1920s.
Meaning and history
Though the visual identity design of Saks Fifth Avenue was changed several times throughout the years, the monochrome color palette and bold lines of the logotype (which has always been the only element of the identity), of each version represent one and the same — style, confidence, and professionalism.
1940 — 1946
The logo, introduced in 1940 featured an ExtraBold serif inscription where all the letters were set in the uppercase and looked strict and stable. Though the smooth thick lines added some elegance and chic, as well as elongated and thin serifs of the inscription.
1946 — 1955
The redesign of 1946 brought a new style to the Saks image. The wordmark was rewritten in a thin fancy cursive with narrowed and italicized letters, and only three capitals — “S”, “F”, and “A”.
1955 — 1973
The lettering from the previous logo was refined and emboldened in 1955. The smooth black lines became thicker and slightly shorter, which gave the insignia a more stable and elegant look. The new badge looked less playful but more chic than the one from 1946.
1973 — 1996
In 1973 the logo was redesigned again, and this time the company decided to go more traditional and classic. The inscription was rewritten in an elegant font with elongated and curved tales of the letters, which were executed in bold smooth contours. It was the last version of the Saks Fifth Avenue logo, where the wordmark was set in one line.
1996 — 2007
The Saks Fifth Avenue logo introduced in 1997 was still based only on the wordmark and executed in a monochrome color palette, but looked completely different from all the previous versions, evoking a sense of fresh air and modernity. The new logo was set in three lines, with the upper one in the largest size, the bottom line — with the smallest letters. The typeface was changed to a clean geometric sans-serif with straight lines and distinct angles.
2007 — Today
In 2007 Saks Fifth Avenue redesigned its logo again, and in the new version, the influence of the different company eras can be seen. The elegant bold cursive inscription from the 1970s is back, being slightly refined, and set in three lines, like the logo version from 1996.
