Saint Louis Billikens Logo

Saint Louis Billikens logoSaint Louis Billikens Logo PNG

The athletic program of Saint Louis University of St. Louis, Missouri, was named after the Billiken, a charm doll designed by a US illustrator Florence Pretz. The logo features the same doll, which is also the university’s athletic mascot.

Meaning and history

Saint Louis Billikens Logo history

1958

Saint Louis Billikens Logo-1958
On the Saint Louis Billikens logo introduced in 1958, the Billiken is sitting with his legs stretched forward.

1971

Saint Louis Billikens Logo-1971 On the 1971 emblem, there was only the doll’s head wearing a crown.

1985

Saint Louis Billikens Logo-1985
The Billiken was drawn in full height again in 1985. Keeping the recognizable style and white with blue color palette there. The creature was standing with its hands resting on the sides, wearing the sweater with the “SLU” lettering and winking. It was a funny and memorable emblem.

1991

Saint Louis Billikens Logo-1991
The redesign of 1991 returned the portrait of Billiken to the logo. Now the mascot was surrounded by the circular frame, composed of the “Saint Louis University Billikens” inscription in blue, executed in the uppercase of a traditional and strict serif typeface.

2002

Saint Louis Billikens Logo-2002
In 2002 the lettering was redrawn, keeping the mascot emblem almost untouched, the face only got a bit smaller. As for the inscription, it was now set in two lines — with the “Saint Louis” slightly arched above the Billiken’s head, and the club’s name written under it. The modern and fancy serif typeface was used for the lettering of the refreshed logo.

2015 – Today

Saint Louis Billikens Logo
All the letters were removed from the Billikens’ visual identity with the redesign of 2015. There was only a portrait of the club’s mascot on the emblem now. Its contours were emboldened and strengthened, balancing the shape of the face and making it cleaner and more geometric. The left part of Billiken’s face featured white, while the right one — light gray colors.

What is Saint Louis Billikens?
Saint Louis Billikens is the name of the collegiate sports program from the St Louis University located in Missouri state. The program is composed of 18 men’s and women’s clubs in various sports disciplines and has its men’s basketball club as the most successful one.

Saint Louis Billikens Colors

SLU BLUE
PANTONE: PMS 293 C
HEX COLOR: #003DA5;
RGB: (0, 61, 165)
CMYK: (100, 69, 0, 4)

COLLEGE CHURCH GRAY
PANTONE: PMS COOL GRAY 3 C
HEX COLOR: #C8C9C7;
RGB: (200, 201, 199)
CMYK: (8, 5, 7, 16)

IRIS WHITE
PANTONE: P 1-1 C
HEX COLOR: #FFFFFF;
RGB: (255, 255, 255)
CMYK: (0, 0, 0, 0)”

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