Saint Louis Billikens Logo

Saint Louis Billikens Logo
The athletic program of Saint Louis University of St. Louis, Missouri, was named after the Billiken, a charm doll designed by a US illustrator Florence Pretz. The logo features the same doll, which is also the university’s athletic mascot.

Meaning and history

Saint Louis Billikens Logo history


On the Saint Louis Billikens logo introduced in 1958, the Billiken is sitting with his legs stretched forward. On the 1971 emblem, there was only the doll’s head wearing a crown. On the emblem adopted in 1985, he is standing in full height, while on the following logo (1991), again, only the head is left. The 2002 version looks very similar to its predecessor, while the current logo (2015) had been redrawn from scratch.