S7 Airlines Logo

S7 Airlines LogoS7 Airlines Logo PNG

S7 JSC Siberia Airlines, branded as S7 Airlines, is one of Russia’s biggest domestic airlines. Its main bases are located at Domodedovo International Airport and Tolmachevo Airport.

Meaning and history

S7 Airlines Logo history

1992 – 2005

S7 Airlines Logo-1992

The air carrier company was established under the name “Siberia Airlines” and this is what the logo, designed in 1992, was about. The blue and white color palette, resembling the Siberian winters, and a pretty simple combination of a logotype and an emblem. The logotype was set in a smooth sans-serif typeface, with the title-case “Siberia” covered by a small and lightweight “Airlines” in the middle. As for the emblem, it was usual for any airline’s image of the plane wing with an ornament in two shades of blue.

2005 – 2015

S7 Airlines Logo-2005
The company was renamed S7 Airlines in 2005, and this is when the new logo was introduced. A red and white color palette made the solid geometric emblem look powerful and evoke a sense of confidence and trustworthiness. It was a burgundy circle with the bold white “S7” on it, underlined by the burgundy “Airlines” in all capitals of a modern and smooth sans-serif typeface. The badge looked bright and stylish, and the clean contours of all elements made it look professional and strong.

2015 – Today

S7 Airlines Logo

While there are no indications on the “airline” topic in the S7 Airlines logo, we can still mention something that gives a hint about the industry. The number “7” is placed higher than the letter “S,” while the “S” has a slightly unusual shape of its lower end. As a result, there is an upward movement in the logo, which symbolizes a plane going up.

We should also point out the design is somewhat similar to the logo of the soft drink 7 Up –both feature a prominent “7” and imply upward movement.