Royal Crown Cola Logo

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Royal Crown Cola logo

Royal Crown Cola Logo PNG

Royal Crown Cola Logo History

Royal Crown Cola Logo history


The visual identity of Royal Crown has had several redesigns throughout the brand’s history, which had two main periods — the beginning of the company, which started in 1905, and the second, RC Cola period, from 1989 until today.

1905 — 1930

Royal Crown Cola Logo 1905
The very first logo, created for Royal Crown Cola, was introduced in 1905 and fea-tured a rectangular badge, horizontally divided into red and yellow parts, with a black square in the middle. The upper part comprised arched yellow “Royal Crown” inscription in a narrowed sans-serif, while the bottom part had the “Cola” lettering in it. It was written in a bolder and sharper sans-serif, in red. The black square was a background for a yellow “RC” monogram.

1930 — 1970

Royal Crown Cola Logo 1930
In 1939 the logo was redrawn. Now it was a white inscription with a delicate white emblem, placed inside a solid red rhombus, which was slightly horizontally stretched. The wordmark in a title case was executed in a very simple and clean sans-serif font, and the geometrically-sharp crown with several triangular peaks perfectly balanced the rounded letters of the nameplate.

1970 — 1989

Royal Crown Cola Logo 1970
The new logo was designed in 1970 and boasted a completely different style. This badge became a basis for all the following emblems. Two bold and sleek “RC” let-ters in scarlet-red were placed inside a thick blue oval frame and had a delicate sans-serif “Royal Crown Cola” inscription in all capitals above it. The thickness of the lines and softened angles made the logo look professional and friendly, show-ing the company’s fundamental approach and loyalty.

1989 — 1998

Royal Crown Cola Logo 1989
The brand was renamed to RC Cola in 1989, and the new logo was introduced in the same year. It was a custom “RC” lettering in a sharp and modern font, executed in bright red color with a distinct white outline. The lettering was underlined by a thick red element and placed on a blue background. Under the emblem, a thin cur-sive “Cola” in white was located. The most patriotic American color combination worked as an eye-catcher.

1998 — 2009

Royal Crown Cola Logo 1998
The redesign of 1998 made the “RC” wordmark sharper and more modern. It also changed its color to gradient white, which added volume and energy. The red un-derline became smoother and had its sharp peak pointing to the right resembling an arrow. The blue of the background became a bit calmer, which created a stronger contrast between all the elements of the visual identity.

2009 — Today

Royal Crown Cola logo
The RC Cola logo we all can see today was introduced in 2009 and I based on the previous version, but with some visible modifications. The typeface became wider and bolder, and its lines — cleaner and more geometric, white the underline got its contouring removed, yet its body was now executed in two shades of red. The “Co-la” tagline was again added to the logo, but now it was written in a bold lowercase sans-serif.