Rockwool Logo PNG
Rockwool is one of the world’s largest manufacturers of mineral wool, used for insulation. The company was established in 1909 in Denmark and today operates across the globe, with most part of sales in Europe. When the company was organized, it focused on mining, and in the 1930s it changed its profile to stone wool production.
Meaning and history
The Rockwool visual identity is minimalist yet solid and powerful. The company’s logo is composed of an emblem and a wordmark on its right.
The label’s emblem is a strict abstract representation of a volcano, which is formed by two geometric shapes, mirroring each other and having a small space between its upperparts. The Volcano aims to symbolize the company uses the power of the natural volcanic stones and transforms it into innovative solutions for the construction industry.
The white figures are placed inside the scarlet red square, which is accompanied by a red brand’s name inscription in its right.
The red and white color palette of the Rockwool logo is a reflection of the passion and power of the world’s leading insulation manufacturers. Red is a symbol of progress and energy, while white represents the loyalty and reliability of the brand.
The logo is strong and modern, being laconic and pretty simple, it still reflects the main principles of the company and its best sides. The brand’s visual identity evokes a sense of confidence and stability, at the same time showing the Rockwool willingness to grow and progress.
Font
The wordmark in all capital letters is executed in a bold sans-serif typeface, which is similar to Gibson Bold and Avenue Next Pro Heavy, which both are simple humanist fonts, looking solid and distinct.
The typeface of the logotype reflects the company’s connection to its roots and the value of its heritage, yet it also shows the innovative approach to research and manufacturing, where the company also feels confident.
Review
Rockwool is one of the largest insulation materials manufacturers in the world. The main product of the company is rock wool, which is made from basaltic rock, spinner into fine fibers. After the process is finished, the fibers are formed into blocks, which can be used for building insulation.
The mineral wool is a great material for thermal and fire protection, as well as acoustic control. The company’s product is certified according to the world’s safety standards and is considered to be one of the most reliable in the industry.
The label’s insulation blocks are used for various purposes: from industrial buildings to facades and acoustic ceilings, due to the high level of noise and vibrations control characteristics.
The mineral wool is used in both commercial and residential buildings and is completely safe in terms of ecology and fire resistance.
Rockwool is the company, that is in constant development — it is always in search of innovations and new technologies, trying to improve the quality and expand the variety of its famous products.
