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As an ice hockey team with a more than half a century history, the Rochester Americans have gone through several logos.
Meaning and History logo
The original Rochester Americans logo, which was introduced in advance of the 1956/57 playing season, featured a large red “R” with the word “Americans” in smaller letters placed over it. Only three years later, the team adopted an emblem that looked like a shield shape cut out of the American flag. The shield was rotated diagonally.
After using an emblem looking like a red mountain in a circle for one playing season in 1971/72, the team returned to its American flag shield. Now, the crest was rotated at a different angle and had the team’s name written across it. It was slightly updated two times.
Colors
What has remained almost intact, except for minor shifts, throughout more than 50 years of the team’s history, is the color palette inspired by the American flag.
