The Rapid City Rush play professional hockey for Rapid City, South Dakota. The team name derives presumably from Mount Rushmore, the main attraction in South Dakota after it was carved into gigantic busts of four US presidents.
Besides, the name “Rush” has some symbolic meaning ‒ an ice hockey team bearing such a name should be fast and vigorous. And what is more, it goes in line with the name of their location ‒ Rapid City.
Meaning and history
2008 — 2014
The Rapid City Rush logo looks as if the franchise didn’t put much effort into designing it. It features only one element ‒ a stylized “rushing” letter “R” in red color outlined in white, gold and black.
2014 — Today
The team have kept their primary logo unchanged since it was unveiled in 2008.
Alternate Logos
Besides the primary logo they have two alternate logos which incorporate more details. One of them features the four presidential busts in gold against a red circle with a black outlining and “Rapid City” written in white on the top. At the bottom there is the team name with the same stylized letter “R” and a soaring puck.
The latter is the team name against the background of a grinning red-beard cowboy holding a bandaged hockey stick on his shoulder.