The ice hockey club the Binghamton Devils is the top minor league affiliate of the professional club New Jersey Devils. It started playing in 2017.
Meaning and history
The Binghamton Devils logo is a remarkable example of how an emblem can be unique without losing its connection with the brand identity of its “parent”, the New Jersey Devils.
The Binghamton Devils logo borrows the iconic “NJ” symbol with the horns and tail from the New Jersey Devils logo and places a face of an evil character over it creating an entirely new emblem.
Colors
While the official palette comprises only three colors – red, black, and white – the Binghamton Devils logo also includes grey.