Rimmel Logo

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Rimmel Logo
In addition to the name of the brand, the Rimmel logo comprises the crown symbol. Both elements can be used as standalone logos.

Meaning and history

The crown emblem seems to represent the long history of the company (it was established in 1834), as well as the place where it was founded (Regent Street in London, England, which was named after George, the Prince Regent).
Logo Rimmel


The way the word “Rimmel” looks seems to have been inspired by the company’s historically best-known product, mascara. Back in the 19830s, Eugène Rimmel invented a mascara that was revolutionary for his era. As a result, the word “rimmel” is used to mean “mascara” in several Mediterranean languages