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Olay is a line of skincare products. It is one of Procter & Gamble’s brands.
Meaning and history
1952
The original Olay logo looked like a shield housing an intricate roundel emblem and the old name of the product, “Oil of Ulay.”
1999
The shield was simplified, the lettering “Olay” now dominated the design.
2000
The background shape disappeared. The figure inside the roundel now featured a woman’s face.
2006
There was some experimenting with the typeface and the position of the emblem.
2010
The female face emblem grew black-and-white. The wordmark could be used on its own.
2017
The type was modified and adopted a horizontal bar below. The roundel emblem disappeared.
