Olay Logo

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Olay Logo
Olay is a line of skincare products. It is one of Procter & Gamble’s brands.

Meaning and history

Olay Logo history

1952

The original Olay logo looked like a shield housing an intricate roundel emblem and the old name of the product, “Oil of Ulay.”

1999

The shield was simplified, the lettering “Olay” now dominated the design.

2000

The background shape disappeared. The figure inside the roundel now featured a woman’s face.
Logo Olay

2006

There was some experimenting with the typeface and the position of the emblem.

2010

The female face emblem grew black-and-white. The wordmark could be used on its own.

2017

The type was modified and adopted a horizontal bar below. The roundel emblem disappeared.