Rider Broncs Logo

Rider Broncs Logo
The athletic logo of Rider University in Lawrenceville, New Jersey, was inspired by the name of the program, the Rider Broncs.

Meaning and history

Rider Broncs logo history


Both the previous Rider Broncs logo and the current one feature a horse. And yet, they look totally different. The creature on the old logo (1977-2006) is cartoonish and oversimplified. Although the horse has a fierce expression on its muzzle, you can hardly take its serious.
The 2007 logo looks more professional. The horse’s head bears a determined expression, and there is a lot of dynamism in the logo. The typography used for the lettering “Rider Broncs” (specifically, the extended end of the “R”) adds some motion, too.