Renault Trucks Logo PNG
Renault Trucks is a brand of the commercial-trucks department of the French Renault Group, founded in 1978. Today the brand is owned by Volvo and is one of the most well-known manufacturers of heavy-trucks in Europe.
Meaning and history
Being a part of the Renault brand, the company’s visual identity is fully based on the logo design of its head-company.
The Renault Trucks logo is composed of a wordmark and an emblem above it. The wordmark in all capital letters is executed in a traditional serif font, with clear strong lines and perfect spacing.
The black bold lettering is accompanied by the bright red rectangular, which contains an iconic Renault emblem in it.
The famous Renault Diamond was first designed in 1972 and featured a more graphical monochrome execution. It gained a new sleek shape and color in 2004 and was only slightly refined by today.
The main brand, Renault uses yellow color as the main in its color scheme, while Renault Trucks chooses red. It is a perfect reflection of the brand’s power and energy, its passion for progress and innovation and its desire to provide only the best quality.
The Renault Trucks logo is strict and traditional, yet instantly recognizable and shows the brand’s heritage and roots, as well as its intentions to grow and develop.
