Redken Logo

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Redken Logo

Redken is one of the best-known hair care brands in the US. It is part of the Professional Products division of L’Oréal Group.

Meaning and history

The Redken logo has not changed much during its history. It is an example of timeless elegance.

Logo Redken

The design is dominated by the name of the company, which is given in a serif all-caps type. The serifs are very thin and light, with somewhat unusual sharp curves.

Below, there is the lettering “5th Avenue NYC,” which is given in much smaller letters. The type is a simple sans.