Jurassic Park Logo

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Jurassic Park Logo
The term “Jurassic Park logo” may refer to several emblems featured in the original novel by Michael Crichton, as well as the movies that followed, to say nothing of the brand’s merchandise. Although these logos are not identical, they are built around one and the same base.

Meaning and history

Jurassic Park Logo history

The author of the original logo that appeared on the book cover was Chip Kidd, the same person who created the Star Wars typeface and the Starfleet insignia. Later, the emblem was modified by Sandy Collora.

How did the original emblem appear?

Symbol Jurassic Park Logo
Chip Kidd explained that the first thing he did having received the brief was to visit the Museum of Natural History and have a look at the bones. Then he bought a book, where dinosaurs were depicted. He took a picture of a dinosaur, placed it in a Photostat machine and began to draw the creature using a piece of tracing paper.
All this seems ridiculously simple: just a book and a piece of tracing paper. And yet, that was how the iconic logo recognizable all around the world was created.

Evolution of the symbol

Jurassic Park Emblem
Prior to the movie launch in 1993, Sandy Collora redesigned the logo. Using the Tyrannosaurus Rex skeleton drawn by Chip Kidd as the base, she altered the structure of the bones, making them not so thin and long. Collora put the Tyrannosaurus inside a circle shape and placed the wordmark over it. At last, there was a string of palm trees below the wordmark.


Font Jurassic Park Logo
Although the first wordmark was modified, still the typeface bears resemblance to the original font developed for the Michael Crichton’s book. The modified version featured in the original 1993 movie was created by Evangel University adjunct professor Doug Olena.


Color Jurassic Park Logo
The color palette has been altered more than once over almost 30 years since the first version made its debut. Black and red are present in most versions. Other colors seen in the Jurassic Park logo include yellow and its shades, blue, and grey.