Coccinelle Logo

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Coccinelle Logo
Coccinelle is a Parma-based Italian brand of leather goods. The range includes bags, wallets, bracelets, jewelry, and more.

Meaning and history

Coccinelle Logo


In French, the name of the brand means “ladybug.” You can imagine how many emblem variations such a name can inspire. And yet, the design team decided to steer clear of the “insect” theme and made the Coccinelle logo as simple as possible.
The typeface is a minimalist sans serif. The letters look pretty generic. The width of all the lines is the same throughout the wordmark.
The emblem features the initial, the letter “C,” inside a pink circle. The letter itself is of a pinkish-brownish hue.