Quicksilver Logo PNG
Quicksilver is the name of a sport and casual apparel brand, which was established at the end of the 1960s in Australia. Initially, the brand was specialized only of farmers and equipment for surfing and water sports, but today its range of items includes much more.
Meaning and history
The Quicksilver logo is one of the iconic emblems, known all over the globe. And the fact, that it was designed by the founders of the brand, John Law and Alan Green, significantly adds to its value. The brand’s visual identity has undergone a couple of redesigns during the years, but the original emblem remained almost unchanged.
1969 – Today
The initial Quicksilver logo was introduced in 1969 and can still be seen on the products of the brand. The owners of the brand took Mount Fuji as the main motive for the emblem, and placed it on the right from a bold stylized wave, combining two main directions of the Quicksilver — water and mountain sports. Both elements were drawn in solid black, and the mountain was covered by the wave. Throughout the years the emblem could be seen on its own or accompanied by black or red inscriptions in different typefaces.
2010
For a few months, in spring of 2010, Quicksilver had been using a red and white logo, with the uppercase modern serif logotype set on the left from the white emblem, on a horizontally stretched solid red rectangle. The emblem was smaller than on the previous version, and the main part was played by the inscription, which was something new for the brand.
2010 – Today
Later in the same year, the logo of Quicksilver was redesigned again. The new version still can be seen on the products of the brand, along with the original version, designed at the end of the 1970s. The emblem was still set in white on a solid red background, but this time it was more square. The bright badge was placed on the bottom right corner of the logo, overlapping the last letter of a bold black logotype, handwritten in a custom and cool font.