Pura Lopez Logo

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Pura Lopez Logo
The roots of Pura Lopez go back to 1956 when Mr. Antonio López Moreno started to work in a small shoe workshop. Today, his company, which is headquartered in Elche, Alicante, is among Spain’s most known shoe brands.

Meaning and history

Pura Lopez Logo


The Pura Lopez logo, in its main version, features the name of the brand in black over the white background. The design team opted for a classic serif type with elegant serifs. You can notice that the strokes have various width, which is reminiscent of the ancient craft of calligraphy. The accent above the “o” only reinforces the stylish and elegant impression.