Pepe Jeans Logo

Pepe Jeans Logo
Established in 1973, Pepe Jeans London is among rather well-known denim and casual wear jeans brands. Today, it is based in Sant Feliu de Llobregat, Spain.

Meaning and history

Pepe Jeans Logo


The current Pepe Jeans logo features the name of the brand in a beautiful script. While it looks like handwriting, the shapes are very stylish and have something calligraphic about them. The design combines elegance and casual style. The word “London” below is given in a generic sans serif type.
You can also come across an earlier version. While it also featured a handwritten type, the design was slightly different. There were sharper angles. The line had an upward direction.
In the 80s, a different wordmark was used. There was only the word “PEPE,” which was given in a totally different style. The glyphs had gaps between them, while their tops looked like triangular flags.