Parodontax Logo

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Parodontax LogoParodontax Logo PNG

Parodontax is the famous toothpaste brand, produced by the GSK pharmaceutical company. The brand was established in 1937 and is considered to be one of the best and the most trusted among the dentists across the globe. The toothpaste is known for its ability to reduce bleeding gums and prevent cavities.

Meaning and history

The Parodontax visual identity is minimalist and strong. Composed of a simple wordmark, the brand’s logo looks solid and complete, so no additional details are necessary. However, when placed in the branded packaging. The logotype is always complemented by a symbol, pointing in the type and specific area of the product.
The deep blue color of the products logo is a representation of a trustworthy and professional company, which shows confidence and stability, alongside wisdom and intelligence. The blue color is a common choice for pharmaceutical brands, as it also evokes a sense of safety and protection.
Dark blue wordmark, placed on a white pack ground symbolizes cleanliness and show the company’s progressive and innovative approach in manufacturing and development of the new lines of products.
Logo Parodontax


There are two graphical symbols, which are used with the text-based logo on the toothpaste packagings — the pink Echinacea flower and the tooth contour drawn in blue.
Echinacea is one of the most important components of the brand’s products. It is known for its antibacterial and anti-inflammatory properties and helps with different conditions of the gums.

Font

The Parodontax wordmark in all the lowercase lettering is executed in a strong yet elegant sans-serif typeface, which is Zurich Std Bold, designed by one of the legends of the typographic design, Adrian Frutiger.
The nameplate looks friendly due to the use of lowercase letters, but it also evokes a sense of a powerful and professional brand, with its thick lines and distinct contours. The Zurich typeface is a traditional and timeless one, it shows the brand’s value of its heritage and reflects the stability and confidence of the company.
Parodontax Logo

Review

Parodontax produces toothpaste, mouthwash, and toothbrushes, which aim to protect and strengthen the gums. The brand’s products are recommended by dentists across the globe and are considered to be one of the best in oral care solutions.
The brand has various product lines for different gum conditions and is all scientifically tested. The brand’s toothpaste and mouthwash formulas are created based on the latest studies and innovations.
One more important thing about Parodontax products is that they start working from the first use, and if you continue using them twice a day, the problems with the gums can be reduced or disappear in six weeks.