PSV Logo

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Eindhoven logoPSV Logo PNG

PSV is the short name of Philips Sport Vereeniging, a famous football club from the Netherlands, which was established in 1913 in Eindhoven. Today the club, nicknamed Peasants (“Boeren” in Dutch) is managed by Toon Gerbrands and has Roger Schmidt as the head coach.

Meaning and history

PSV Logo history

The PSV Eindhoven emblem hasn’t changed much during the history. It has always been a horizontal oval medallion with an Eindhoven flag pattern and a white sail. The contours and lettering were, of course, modified many times, but the concept has been kept from the beginning till the end.

1980 — 1996

Eindhoven 1980

The logo, designed for PSV in 1980 was composed of a flat and sleek oval with a thick gold outline and horizontal red and white stripes. Each of the stripes was also outlined in gold.

In the left part of the badge the flag’s handle was placed, and the flag itself was drawn crossing the whole medallion from left to right. Its triangular shape resembles an arrow, pointing into the future.

The white flag was outlined in gold and comprised a golden “P.S.V.” Lettering is enclosed in an oval frame.

1996 — 2013

Eindhoven 1996

In 1996 the logo was modified. The golden frame now had a pattern resembling numerous horseshoes in white, white the golden handle of the flag turned silver, and the “PSV” inscription became black. The oval outline was gone, as well as the dots.

The wordmark now featured an ExtraBold italicized font with sharp and massive serifs, which looked strong and modern.

2013 — 2014

Eindhoven 2013

The badge was modernized in 2013 to celebrate the 100th anniversary of the club. It was composed of a badge from 1996, enclosed in a gold laurel wreath, with the number “100” written at the bottom. The white “Est 1913” inscription was added to the oval frame of the medallion.

2014 — 2020

Eindhoven 2014

In 2013 the team keeps using the medallion with the “EST 1913” addition but removes the anniversary wreath. The logo is clean and distinct, showing the club’s heritage and value of its roots.

2020 — Today

Eindhoven logo

The redesign of 2020 brought lightness and elegance to the PSV visual identity, by adding a double white outline to its golden frame. The letters on the flag have also been refined and now look more elegant and confident, not overloading the badge with its massiveness and dark color.

The PSV logo is simple yet very patriotic. Its traditional shapes and colors are balanced by some modern and strong details, such as wordmark and the shape of the sail. It is a combination of old and new, of history and future.