Tottenham Hotspur Logo

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tottenham hotspur logo
One of the oldest football clubs in England, Tottenham Hotspur has had not so many logos over the course of its 136-year-old history. But the story lying behind its name and the club emblem is rather interesting.

Meaning and history

Tottenham Hotspur Logo History

The visual identity of the famous British football club has had many redesigns throughout the team’s history. Established in 1882, the club used various images of spurs as its logo, but the first official badge appeared only at the beginning of the 1920s, and this was when the bird was taken as the team’s symbol.

1921 — 1951

Tottenham Hotspur 1921
The emblem, designed in 1921 depicted a solid and strong cock, enclosed in a frame, repeating the shape of the shield. It was a blue and white logo with minimal details, but there was something really stylish and powerful in it. The fighting cock stayed with the club for thirty years and hasn’t been changed much during that period.

1951 — 1967

Tottenham Hotspur 1951
In 1951 the cock was replaced by a cockerel, which was drawn in the same manner and color palette. The shield and its thick framing also haven’t changed. So, basically, it was the same logo, just with another mascot.

1967 — 1983

Tottenham Hotspur 1967
The new image was introduced in 1967. Now the cockerel was standing on a big blue football and the framing was removed. It was a solid and confident picture with delicate and thin white accents, which balanced it completed.

1983 — 1995

Tottenham Hotspur 1983
The logo, created in 1983 was one of the most ornate in the club’s history. The cockerel was redrawn and now featured more white color and blue contouring, the ball was turned into a circle with an old-style elegant monogram, and two red rampant lions appeared in both sides of the medallion.
Another significant detail of this version is a yellow ribbon with the club’s motto “Audere Est Facere”, which means “To Dare Is To Do”. The lettering was written in blue serif typeface with bold clean lines.

1995 — 1997

Tottenham Hotspur 1995
The previous version gets simplified in 1995. The blue cockerel on the monogram in a circle was placed inside a crest in a wide blue outline again. This was a mix of several older logos and only stayed with Tottenham Hotspur for a couple of years.

1997 — 1999

Tottenham Hotspur 1997
The brightest and the most colorful Tottenham logo of all time was introduced in 1997. It was a Royal-blue crest in a thick yellow frame with many graphical symbols on it. The brown football was placed in the middle and a cockerel in white and blue was standing on it as usual. On the left from the bird there was a brown castle, and on its right side — seven green trees. The bottom part of the crest depicted the club’s monogram and two red lions.
Under the shield the blue ribbon with the motto was placed, featuring yellow lettering and outline.
This was a celebration of the Tottenham Hotspur legacy and heritage, showing the main symbols of the club itself and their homeland.

1999 — 2006

Tottenham Hotspur 1999
In 1999 the club comes back to their emblem from 1983. The composition and color palette is exactly the same, but the contours and lines were slightly modified and cleaned. This version stays with the club for another seven years.

2006 — Today

Tottenham Hotspur 2006
The Hotspur logo was redesigned again in 2006, and this is when the emblem we all know today was created. It is a modern interpretation of the club’s logo from 1967, but it looks sleek and contemporary.
The blue cockerel with a white head is standing on a blue football with white stitched. All contours are clean and smooth.
When the wordmark is used, it is placed under the emblem, slightly arched. Its capitalized letters are executed in a simple yet bold and modern sans-serif typeface, which looks strong and stylish.

Old Logo

tottenham hotspur logo old
First, in 1900, the club used spurs in their badge (before that it was just a capital letter “H”), then they round up with a fighting cock. “But why a cock?” you may ask. The explanation is simple ‒ it is believed that Harry Hotspur was keen on fighting cocks (a popular sport at that time) that were supplied with spurs for the “battle”. Tottenham Spurs liked their fearsome appearance.
tottenham logo
In the 1900s one of the players made a cockerel of bronze standing on a football which later decorated the top of the West Stand. These two elements became a part of the team’s identity, especially after the FA Cup final of 1921 when the players started wearing shirts with the crest featuring the cockerel on a shield. The cockerel was dark blue; the shield was white with a dark blue frame. In 1930 the color of the badge became black and on the whole it was updated. The victory in the First Division in 1951 caused one more redesign. The form of the cockerel became somewhat elongated and it was again dark blue.

The 1956-1983 Emblem

tottenham emblem
In 1956 the old logo was redesigned by means of adding more components to it. Their badge of that period looks like a heraldic shield with some landmarks characteristic of the local area ‒ Bruce Castle, situated not far from the club’s ground, and seven trees planted by the seven sisters of Tottenham.
Later the cockerel was placed on the ball, which made the whole image look more like a football logo. In 1977 it acquired its “Victorian” style, the shield was taken away and in 1982 letters were added, which embellished the design.

The 1983-2005 Symbol

tottenham hotspur symbol
As there was a rise in “pirate” merchandising, in 1983 Spurs decided to add more elements to the crest ‒ the motto scroll which read “Audere est Facere” and two red lions. The lions located on the left and on the right had a heraldic origin. They were borrowed from the Northumberland family.
Then two more redesigns of the Tottenham Hotspur logo followed. The first one brought back the shield and the second one transformed the badge into an elaborate coat of arms. Neither version was favoured by the public, so the 1983 logo was introduced again.

Present Logo

tottenham football logo
The club felt need for rebranding its image, turning it into a professionally designed logo. In 2006 they got such a symbol. The renovation resulted in a dark blue image consisting of two elements ‒ a sleek and leaner cockerel with a white head facing to the left and a football from 1909. We see the traditional riding spurs attached to the cockerel’s feet.
Yet, there is one more element ‒ a curved lettering that reads “Tottenham Hotspur”. It is placed below the image. The font of the new Tottenham logo was specially created for the club. Obviously, it was a return to the simplistic design of the original logo.
In 2017 the logo was set in a shield as a tribute to the Spurs team of 1961. The players won the English League and the FA Cup that year, which was for the first time in the history of the club.