Primark Logo PNG
Primark is an Irish brand of fashion and home accessories retailer chain, which was founded in 1968 and today had stores in more than 300 locations in Europe and the United States.
Meaning and history
Primark is one of the brands, that experimented with its logotype many times throughout its history, but there is one thing, that has never changed — it’s a sea-blue color palette, which only got lightened once, in 2005.
1973 – 1980s
The original logo for the company was introduced in 1973 and featured a stylized bold inscription in sans-serif, where the lowercase letters were placed very close to each other, yet still had some space, which added geometry and style to the inscription. The most unique detail of the very first Primark logo was its letter “I”, which was composed of a diagonal line, making a parallel to the left bar of the letter “M”, and its solid sea-blue dot, placed between the “I” and the “R”.
1980’s – 1990’s
1980’s – 1996
In the 1989s the logo was redesigned for the first time, keeping the original color palette, but completely changing the style and mood. The custom logotype was replaced by a classy and traditional serif inscription in all capitals, which was placed under a circular emblem, composed of a solid sea-blue background in a double outline with the enlarged extra-bold letter “P” in whites set in its middle.
1996 – 2005
In 2006 the logo, designed in the 1980s was simplified to a single logotype in the same typeface with thick bars and thin and sharp serifs, which added elegance and individuality to the inscription. The color palette remained unchanged, though more space was added between the letters, which made the whole composition lighter, fresher and crispier.
2005 – Today
The only time the iconic sea-blue color was changed happened in 2005 when the company replaced it with a lighter, turquoise shade. As for the logotype itself, it was also redrawn and now featured a lightweight sans-serif typeface with no additional details. The Primark logo today looks laconic, yet professional and trustworthy.
Font and color
The logotype, designed in 2005, is written in all capitals of a simple and modest sans-serif typeface, which is very similar to Sequel Sans Light Body Text, with delicate neat lines and traditional shapes. It looks tender and sophisticated, staying at the same time modern and confident.
The turquoise color palette makes the Primark logo stand out in the list of the brand’s competitors, being a perfect shade for placing the badge on both white and black background without losing visibility and individuality.
