Primark Logo

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Primark Logo
Primark is an Irish brand of fashion and home accessories retailer chain, which was founded in 1968 and today had stores in more than 300 locations in Europe and the United States.

Meaning and history

Primark Logo history


Like almost all large retailers, Primark boasts a very simple and modest visual identity. The Primark logo is composed of a single wordmark and the only design element is the color palette.
The wordmark in all capital letters is executed in a grotesque sans-serif font, which is similar to Akzidenz Grotesk Next Light, created by Gerhard Lange. The typeface features thin light lines and a lot of space between the letters.
The Primark signature color palette is built in two colors: white and turquoise. Turquoise is commonly known as a symbol of friendship, serenity, and sophistication, while white adds purity and a sense of loyalty to the brand.
Primark Logo
The Primark logo is widely recognized across the globe and looks good on different surfaces, due to the bright colors. It is minimalist and fresh, a perfect combination for a retailer, offering such a wide variety of products.