Premier Inn Logo

Premier Inn Logo
Premier Inn is the brand of the British biggest hotel chain, which was established in 1987 and today had more than 800 hotels across the United Kingdom. The brand is owned by Whitbread.

Meaning and history

The Premier Inn logo resembles a fairytale. It is colorful and welcoming, evoking a sense of coziness and comfort. The logo is composed of an instantly recognizable emblem with the wordmark underneath it.
The bold wordmark is executed in a rounded sans-serif custom typeface, which was created by Rob Clarke. It features sleek rounded lines and looks great in the brand’s signature purple color.
The Premier Inn emblem is a white sleeping moon and three stars, placed on a purple circle. The moon is located on the right side of the circle and its face is turned left. It is a king and relaxing image, which shows the hospitality service at its best.
Logo Premier Inn


The purple white and yellow color palette of the logo symbolizes calmness and relaxation, as well as the stability and purity of the company.
It is a nice and intense logo, which fully reflects the company’s profile, and make the brand stand out. The emblem is very memorable, and can’t be messed up with any other hotel’s symbol.