Premier Inn Logo

Premier Inn LogoPremier Inn Logo PNG

Premier Inn is the brand of the British biggest hotel chain, which was established in 1987 and today had more than 800 hotels across the United Kingdom. The brand is owned by Whitbread.

Meaning and history

Premier Inn Logo history

1987 – 1998

Premier Inn Logo-1987
Back when they were ‘Travel Inn’, their initial logo was a blue rectangle with the company name written in small white letters across the figure’s midline. On the right from it, they’ve put a little green sign with a white bed on it. Except for it, there was also a green triangle in the background.

1998 – 2003

Premier Inn Logo-1998
In 1998, they introduced the first of their moon designs. They drew a white crescent with a sleeping face on it, made from various strokes of purple. The background behind it was also purple, and, besides just the moon, there were also two yellow letters ‘T’ and ‘I’ – the latter with a little star instead of a dot.
Beneath it all, there was also a paler pink space with their name written on it in the same style as before.

2003 – 2004

Premier Inn Logo-2003
Here, they put the same crescent into a purple circle, alongside a single yellow star. All of it was then placed in top of a purple square, the bottom of which was occupied by a bigger, less cursive name wordmark.

2004 – 2007

Premier Inn Logo-2004
In 2004, they scrapped the purple background and repainted the wordmark below into purple. The word ‘premier’ was also added there, with a star instead of a dot in ‘I’.

2007 – 2015

Premier Inn Logo-2007
The 2007 design is much like the one they adopted in 2015, but with a domed figure posing as background. The following design has a rectangle for it – a much bigger rectangle.

2015 – Today

Premier Inn Logo

The Premier Inn logo resembles a fairytale. It is colorful and welcoming, evoking a sense of coziness and comfort. The logo is composed of an instantly recognizable emblem with the wordmark underneath it.

The bold wordmark is executed in a rounded sans-serif custom typeface, which was created by Rob Clarke. It features sleek rounded lines and looks great in the brand’s signature purple color.

The Premier Inn emblem is a white sleeping moon and three stars, placed on a purple circle. The moon is located on the right side of the circle and its face is turned left. It is a king and relaxing image, which shows the hospitality service at its best.

Logo Premier Inn

The purple white and yellow color palette of the logo symbolizes calmness and relaxation, as well as the stability and purity of the company.

It is a nice and intense logo, which fully reflects the company’s profile, and make the brand stand out. The emblem is very memorable, and can’t be messed up with any other hotel’s symbol.