Portland Sea Dogs Logo

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Portland Sea Dogs Logo
The author of the Portland Sea Dogs logo is Guy Gilchrist, also known as the creator of the Muppets and Nancy comic strips.

Meaning and History logo

Portland Sea Dogs Logo history

In 1992, Portland was awarded an Eastern League baseball franchise. Team president Charlie Eshbach pointed out that choosing a name wasn’t an easy task. Although a “Name the Team” contest was held bringing about over 650 names, none of them seemed to fit as they didn’t give a chance to develop a mascot.

Guy Gilchrist symbol

Portland Sea Dogs symbol
Guy Gilchrist, American cartoonist and country musician, also took part in developing the brand identity. Initially, he introduced a drawing of a puffin. Still, the team decided that a puffin wasn’t exactly a great fighting name. Then, one day, Gilchrist came up with the name “Sea Dogs,” which was an instant hit.

Primary emblem

Portland Sea Dogs emblem
The main Portland Sea Dogs logo features a seal jumping through a large red “P.” The seal is biting a baseball bat. Above him, there’s the name of the team, which looks unusual because of the ends of the “S” and “G” that are shaped like a seal’s tail.


Portland Sea Dogs Logo baseball
The seal is grey, the name of the team is given in black and navy blue, the large “P” is red, while the bat is yellow. And yet, only three of the colors – black, navy, and red – are the team’s official ones.