Placeit is a very useful and popular resource, that can help anyone create graphic design elements, such as logos and mock-ups. The service, developed by the Envato company at the beginning of the 2010s, is super easy to use, and that helped it gain millions of users from all over the globe.
Meaning and history
Placeit is a cloud-based platform that allows you to create high-quality branding and marketing tools so you can create visual resources for multiple brands regardless of your limited technical or artistic skills.
Placeit offers to work only on professionally made templates that have been recognized and approved by experts. Through this, the opportunity is given to make any changes to enhance the quality of the product. Thus, with the help of the service, you can easily produce a large number of different design products in a matter of minutes.
As for subscription to the portal, Placeit offers several options, including free use of portal resources for all registered users. Of course, there are fewer features and tools than in a paid subscription, but it still allows you to create high-quality products.
The main advantages of the Placeit platform are features such as a huge number of templates for all tastes in branding and design, including fashion templates that can be purchased for free individually or with a paid subscription; ease of functionality (for example, a very flexible and convenient logo editor that allows you to change any element); the ability to create high-quality videos and slide shows.
What is Placeit?
Placeit is an online service, created by Envato in 2012, to help people with low skills develop high-quality design layouts, logos for companies and businesses, videos, mock-ups, and visuals for games in minutes. The collection of material on the Placeit platform is constantly updated and replenished.
In terms of visual identity, Placeit is surprisingly laconic. It uses a monochrome logotype in two different styles and sometimes accompanies it with the green emblem of Envato, the owner of the platform.
2012 – Today
The Placeit logo, designed in 2012, hasn’t been changed for many years. The concept of the badge is based on black lettering in a fancy cursive typeface( with the first part executed in bold style, and the “it” — in a lightweight one. For the emblem, the platform uses a solid green leaf, which has a very tender yet bright shade and looks very modern in its shape.
The platform also has an icon, which is a dark-gray letter “P” on a white background, executed in the same typeface as the primary logotype.
Font and color
The elegant lettering on the Placeit logo is set in a confident and modern cursive font, with straight cuts of the bars and delicate contours. The closest types to the one, used in this insignia, are, probably, FS Lola Bold Italic for the first part, and its lighter version — for the second.
As for the color palette of the Placeit visual identity, it has two main colors — black and white, but for the icon black turns grey, which looks very elegant and modern.