Pinarello Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Pinarello Logo
The way the Pinarello logo looks when placed on bicycles has changed dramatically throughout the company’s almost 70-year history.

Meaning and history

Cicli Pinarello S.p.A. is a bicycle manufacturer headquartered in Treviso, Italy. Its range is primarily constituted of handmade bicycles for the road, track, and cyclo-cross. The company was established in 1952 by Giovanni Pinarello. Since 2016, it has been the property of L Catterton (a group associated with LVMH).

Old symbols

If you take a look at the bicycles manufactured by Pinarello at different periods of its history, you will see quite a few versions of the wordmark. In some cases, it features an intricate serif type, while in others, it is given in a minimalist sans. The glyphs can be bolder or lighter and vary in proportions (although they are always legible). The color varies, too.
Pinarello Logo


As for the primary logo, its typography has been updated recently, while the symbol has been more or less consistent.
In the older Pinarello logo, you can see a red whirl above the word “Pinarello” in an italicized sans. The “E” and “L’s” have rounded corners adding some dynamism.

Current emblem

While the whirl itself has stayed the same, it has been moved lower and is now placed between the “A” and the “R.” The type has grown more distinctive and edgy due to multiple unique details, including the sharpened ends of the “N,” as well as the “cracks” on the “P,” “R,” and “O.”