Picasa Logo PNG
Picasa was a photo-editing platform, which also could be used for preview and organizing image files. The platform was created in 2002 and discontinued in 2016.
Meaning and history
2002 – 2004
The 2002 design has a grey wordmark made from bold sans-serif letters, slightly different from the later typefaces. The other part is a round emblem that resembles a camera lens. The shapes it consists of are multicolored, including red, orange, green, blue & purple.
2004 – 2011
In 2004, they lowered the name wordmark and gave it a new font: a thinner, rounder sans-serif. As for the emblem, the color scheme became slightly paler in this version.
2011 – 2016
In 2011, they lifted the wordmark back up. The emblem, for its part, got a new grey frame. In addition, the sections of the lens now became even paler (the orange bit turned into yellow, in particular). They also were rearranged into equal and identical shapes, unlike before.
2016 – Today
The name of the software, Picasa, was derived from the Spanish “mi casa”, which translates as “my home”. The Picasa visual identity contains the name’s explanation as well as the nature of the software.
The Picasa logo is composed of a wordmark with an emblem on its left. The inscription in a rounded sans-serif typeface looks light and delicate. Written in a dark gray color, it evokes a sense of authority and professionalism.
The Picasa emblem is a stylized image of a shutter mechanism, composed of five segments, each of them in a different color. The segments are placed inside the circle frame and form a house silhouette in the center.
The bright Picasa emblem is a reflection of photography and art, it represents creativity and artistic approach, while its simple shapes evoke a sense of stability and high-quality.
The Picasa logo is pretty traditional for its segment, but the “home” connotation of its visual identity is very strong and adds a friendly and welcoming feeling to the brand.
