Picasa Logo

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Picasa Logo
Picasa was a photo-editing platform, which also could be used for preview and organizing image files. The platform was created in 2002 and discontinued in 2016.

Meaning and history

Picasa Logo history


The name of the software, Picasa, was derived from the Spanish “mi casa”, which translates as “my home”. The Picasa visual identity contains the name’s explanation as well as the nature of the software.
The Picasa logo is composed of a wordmark with an emblem on its left. The inscription in a rounded sans-serif typeface looks light and delicate. Written in a dark gray color, it evokes a sense of authority and professionalism.
The Picasa emblem is a stylized image of a shutter mechanism, composed of five segments, each of them in a different color. The segments are placed inside the circle frame and form a house silhouette in the center.
Picasa Logo
The bright Picasa emblem is a reflection of photography and art, it represents creativity and artistic approach, while its simple shapes evoke a sense of stability and high-quality.
The Picasa logo is pretty traditional for its segment, but the “home” connotation of its visual identity is very strong and adds a friendly and welcoming feeling to the brand.