Kaspersky Logo

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Kaspersky Logo
Kaspersky is one of the most popular antivirus developers, which was established in 1997. Today the company operates all over the globe and has more than 400 million users of its software.

Meaning and history

Kaspersky Logo history


The Kaspersky visual identity has always been text-based. The most famous company’s logo was designed in 1997 and stayed with the brand for more than 20 years.
The company decided it needs a redesign in 2019, but kept the two main principles of the previous version — lettering and color palette.
The original Kaspersky wordmark was written in all capitals of the sans-serif typeface, with letters “S” vertically stretched and three red triangles, replacing bars of “A”, “E” and “Y”.
Kaspersky Logo
The current logo is simpler and more minimalist. The new Kaspersky wordmark in all the lowercase lettering is executed in a modern sans-serif font, where all the letters, except for two “S”, “R” and “Y”, are opened. It adds more air to the compositions, making the logo look fresher and more crispy.
The signature Kaspersky sea-blue color is a reflection of protection and security. It shows the professional brand, which values the quality of its product and doesn’t its best in terms of research and innovations, for its customers’ computer to be protected.