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Over its more than 110-year history, the Persil logo has gone through around 10 alterations. While some of them were rather notable, most of the designs have had at least one feature in common, the red color.
Meaning and history
1907
The original logo featured a rather soft and rounded serif type.
1930s
The type was replaced by a simpler, heavier sans. The word “Persil” grew white. It was placed inside a red circle.
1955
The name of the brand grew larger. It now spread beyond the red circle. The green background appeared.
1962
The design grew much simpler. Nothing but the word “Persil” in red was left.
1992
The lettering adopted an upward direction.
1998
The word “Persil” returned to the horizontal position and adopted a lighter tone.
2002
The color was slightly modified, the end of the “r” grew sharper.
2011
A green and blue splash appeared behind the wordmark.
2018
In addition to the previous Persil logo, there is also a version where the splash is completely blue and positioned above the wordmark.
