Persil Logo

Persil Logo
Over its more than 110-year history, the Persil logo has gone through around 10 alterations. While some of them were rather notable, most of the designs have had at least one feature in common, the red color.

Meaning and history

Persil Logo history

1907

The original logo featured a rather soft and rounded serif type.

1930s

The type was replaced by a simpler, heavier sans. The word “Persil” grew white. It was placed inside a red circle.

1955

The name of the brand grew larger. It now spread beyond the red circle. The green background appeared.
Emblem Persil

1962

The design grew much simpler. Nothing but the word “Persil” in red was left.

1992

The lettering adopted an upward direction.

1998

The word “Persil” returned to the horizontal position and adopted a lighter tone.
Logo Persil

2002

The color was slightly modified, the end of the “r” grew sharper.

2011

A green and blue splash appeared behind the wordmark.

2018

In addition to the previous Persil logo, there is also a version where the splash is completely blue and positioned above the wordmark.