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Nivea was established in the spring of 1882. Today, the German personal care brand belongs to the Hamburg-based company Beiersdorf Global AG.
Meaning and history
1949
The Nivea logo already features the angular type familiar from the current logo. The tops of two letters, “A” and “N,” are higher than those of all the other glyphs. While there is a black-and-white logo, you can also come across versions featuring various combinations of the iconic Nivea blue and white.
2004
In addition to the logos mentioned above, the brand introduced a version with silver trim.
2011
A roundel logo was added. Here, the word “Nivea” in the heritage type was placed inside a circle filled with the familiar dark blue shade.
