Cinzano Logo

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Cinzano Logo

Cinzano is an Italian brand of vermouth, first introduced in 1757 by two brothers, Giovanni Giacomo and Carlo Stefano Cinzano. The vermouth comes in four versions: Cinzano Rosso, Cinzano Bianco, Cinzano Extra Dry and Cinzano Rosé. The brand is owned by Gruppo Campari since 1999.

Meaning and history

Cinzano Logo history

The Cinzano logo is bright and fresh. It’s bold silver wordmark contrasts beautifully with red and blue background geometry. Block lettering and a distinctive “Z” taller than the rest make the Cinzano logo very recognizable. Silver is also used for the rounded rectangular logo frame.

The Cinzano logo color scheme hasn’t changed much during the brands history, unlike its icon. For a significant period of time Cinzano logos featured heraldic motives. Since 1929 its icon was a lions head. The lion first looked right, then left, then was redrawn and stylished several times.

The current Cinzano logo represents tradition in modern interpretation as well as Italian pride, characterizing the brand.