Paw Patrol Logo

Paw Patrol LogoPaw Patrol Logo PNG

The logo of the television series Paw Patrol conveys both the ideas of the series name. There’s a paw and a bone for the “Paw” and a shield to symbolize “Patrol.”

Meaning and history

Paw Patrol Logo history

2012 – 2013

Paw Patrol Logo 2012

The initial emblem is a silver shield-like badge with a yellow core and the show’s name written over it. That last part occupies a big blue plaque that goes beyond the badge’s borders. The top part has the letters ‘P.A.W.’ written in white on it as a sort of acronym, while a small rectangular extension below has a white bone depicted on it. On this bone, there’s a word ‘patrol’ written in the same shade of blue as the surrounding space.

2013 – now

Paw Patrol logo

Like many other famous logos, the Paw Patrol emblem is based on a shield shape. Here, the shield is red, sometimes with a bone pattern, which is clearly visible at a larger scale. There’s a 3D frame with a metallic feel. The shield serves as the background for the lettering: the word “PAW” in capital letters (light blue) and “Patrol” (dark blue) inside a white bone.

Products with the symbol

Paw Patrol symbol

The Paw Patrol merchandise was introduced in 2014. The first product to cash on the logo was a toy line, which was sold across Canada for a month before being introduced abroad. Today, it’s one of the most commercially successful Spin Master’s brands. As of 2015, toys and games with the Paw Patrol logo brought $245 million, which constituted 25% of the company’s gross product sales.

Versions of the emblem

emblem Paw Patrol

When the show is launched in a non-English-speaking country, a new version of the logo is sometimes introduced, where the text “Paw Patrol” is replaced by the corresponding text in the local language. This approach was used, for instance, in China. In other countries, the main logo in English is used, paired with the translation (Spain). Also, a mixed approach can be used, when the first episodes or seasons are launched with both the English logo and its translation, while later the text “Paw Patrol” in the main logo is replaced by the translation (Russia).


Color Paw Patrol Logo

The Paw Patrol logo as seen in the poster combines two different typefaces. Most likely, the comic style font featured in the word “Paw” is a custom artwork. If you want to find something similar, you may use fonts like Grobold and Minnie, although they are no match. The font used for the “Patrol” part looks like the Aachen typeface, which was developed by Alan Meeks.