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AMC Theatres Logo PNG
AMC Theatres is the name of the cinema-theaters chain, which was established in 1920 in the United States. By today the chain has grown into one of the country’s leaders in their segment with more than a thousand locations across the USA, and 11 thousand screens.
Meaning and history
The visual identity of AMC Theatres during its first era featured a simple capitalized inscription with various taglines. From the 1920s and until 1980 the cinema chain was called “American Multi Cinema”, so there was no need for additional graphics and framing due to the length of the name.
1962 — 1974
The logo designed for the chain in 1962 consisted of a bold capitalized lettering with “The Very Best Selection In Entertainment!” Tagline, featuring four five-pointed stars from each side. It was a bold monochrome nameplate, which could change its color palette when placed on posters and banners.
1974 — 1980
In 1974 the tagline was shortened to “…the Best in Entertainment!”, with “Best” and “Entertainment” in capital letters. The typeface of the main inscription was switched from sleek serif to a modern clean sans-serif, which looked more contemporary and professional.
1980 — 1994
The AMC Theatres name came out in 1989, along with a new logo. It was a minimalist stylized monogram, executed in black, and placed on a white background. The lowercase letters were executed in an ExtraBold rounded sans-serif, with the letter “A” having its contour open.
1994 — Today
In 1994 all but the color palette of the logo remained untouched. Today we can see the AMC emblem in two variations: red letters on a white background, or white wordmark placed on a solid red circle. This color scheme perfectly reflects the industry of cinema and entertainment and evokes a sense of passion, joy, and energy.
