Paparazzi is a direct sales jewelry company. The company is well-known for its wide selection of jewelry and accessories, which are incredibly reasonably priced when compared to other brands. At the same time, the brand uses high-quality materials and craftsmanship to ensure that its pieces are both durable and long-lasting. Moreover, Paparazzi Jewelry is known for its mission of empowering individuals through entrepreneurship and promoting self-expression through jewelry. Thanks to low start-up costs, anyone can start their jewelry business selling Paparazzi items. From chunky chain necklaces to delicate anklets, Paparazzi’s jewelry collection is a treasure trove of eclectic, edgy, and avant-garde designs.
Meaning and History
The well-recognized brand was founded by sisters Misty and Chani Kirby in 2010. The name “Paparazzi” is inspired by the glamour and excitement of the celebrity world, where fashion and style are always under scrutiny. In just six months, the company grew by 900%, enabling trendy things to be affordable for all age groups and fashion tastes. Over the years, the company continued to evolve, staying ahead of the curve with its innovative designs, cutting-edge materials, and commitment to quality. In recent years, Paparazzi Jewelry has expanded its reach beyond the United States, with a strong presence in countries like Canada, Australia, and the UK.
What is Paparazzi?
Paparazzi Jewelry is a popular accessories brand. The core of Paparazzi’s philosophy is “accessibility.” The jewelry range includes necklaces, bracelets, earrings, and rings. All the items are sold exclusively through Paparazzi Consultants.
2010 – Today
The designer attempted to reflect the brand’s commitment to creativity and self-expression and show that fashion should always be fun, daring, and unapologetically glamorous. The rather sophisticated inscription that is printed in black, smooth, sans-serif font is accompanied by a bold, pink design that resemblems a crown. The overall design is both eye-catching and elegant, perfectly capturing the essence of Paparazzi’s fashion-forward aesthetic.
Font and Color
The color scheme is equally impressive, with a bold, bright pink serving as the primary color. This fun, playful shade is offset by sleek black that add a touch of modernity and sophistication. The color combination perfectly represents the stylish, high-quality jewelry that can make a statement.
The logo features a sans-serif font with smooth, rounded strokes. It resembles Ultravision Regular font. It is a geometric font that has clean, geometric aesthetics. To make the name stand out, the design has the whole line printed using lowercase characters.