One World Observatory Logo

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One World Observatory Logo
One World Observatory is a viewpoint on top of the One World Trade Center in New York, which one of the highest skyscrapers in the world (541 meters). The Observatory opened its doors in 2015 and is located on three upper levels of the building.

Meaning and history

Logo One World Observatory


The One World Observatory visual identity is modern and stylish. Its emblem is truly iconic and instantly recognizable. It comprises the geometrical image of the One World Trade Center, showing its upper part with a thin elegant peak, pointing the sky.
The emblem is drawn in two shades of blue with white details, which add volume and life to the picture. Its sharp angles look sophisticated and sleek.
The wordmark, which is usually placed under the emblem or on its right, is written in a distinct and modern geometric sans-serif typeface, which is similar to Geogrotesque font. The nameplate uses the darker shade of blue from the emblem.
symbol One World Observatory
The color palette of the logo resembles the sky and freedom, creates a fresh and dynamic feeling, evoking a sense of reliability and security at the same time.
There is also a secondary color scheme, used for the One World Observatory logo — dark gray with lighter tones, which looks elegant and confident.